Our Vision

Is committed for making continuous improvements in the management of our environmental impact on our longer-term goal in developing a sustainable business.We believe that our brand will capture the hearts of consumers through our outstanding qualitative and branded products which will in-turn add value to our customer’s life.With understanding customer’s individual differences, we created variety of products to suit our future customers to always remind them of the uniqueness of our products.

Our Mission

Is to drive and serve consumers in a unique and effective way. By adding new taste to the market of premium Saffron, new Tea Blends and Sugar Candies in different natural flavors with high quality & quantity services. We are committed to create a powerful brand for our diverse consumer base.

Our leadership in Saffron and Infusion industry is derived from our deep knowledge in all related aspects. A fine compilation of inspiringly beautiful saffron lands, state-of-the-art, machinery and a highly dedicated team is the recipe behind our luxury Noora Saffron products success.

And with a recent infusion of modern management techniques in our business, we promise you a new era of Saffron and Herbs industry in Kuwait and a well- positioned brand worldwide.

Noora Saffron products are driven by our continuous efforts and hard work together with innovation to meet your ultimate satisfaction and offer you a proud (MADE IN KUWAIT) product certified by ISO 22000 and HACCP following the highest international standard.

Our journey to success shall not be complete without your constant support and feedback that helps putting us on the right track and further gives us the spark to pursue our customer satisfaction.


We developed our brand “NOORA” to become a leading FMCG brand, especially in Saffron, Tea & Flavored Sugar products in the world wide market as a wholesaler.

We intend to establish ourselves in our trusted markets and maintain stable relationship with knowledgeable and well established suppliers and distributors offering premium products in modern concepts.